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The importance of trust
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I know a lot of guys on this list are running or interested in running coaching/consulting type offers So I wanted to share something I've seen industry-wide, that's fundamentally impacted how I operate There is SO MUCH FATIGUE with "online coaches" in the marketplace Prospects have been bombarded for years with crappy offers and outreach from people they don't know, trying to sell them some vague "coaching program"...and this has led to .... THE HIGHEST TRUST BARRIER EVER in this industry. But the good news is... that means it's easier than ever to stand out How? By being: 1) Likable, and 2) Visible Likability = trustworthiness...it's a quirk of human nature And with all the platforms at our disposal, and all the competition for attention, we need to be as publicly visible as possible, too Visibility + likability = overcome the trust barrier and get prospects talking again Then all it takes is reasonable sales skills and as much social proof as you've got to convert them to clients/customers My advice: If you think your skills and knowledge alone are going to be enough to be successful, you are in for a rude awakening Because you're competing with guys who have the same skills and knowledge as you, but who ALSO optimize for likability Show your face. Show your personality. Help people. This will get people spending more time with you. Time spent builds trust. Likability builds trust. Visibility builds trust. You must be trustmaxxing or you simply will not make it. |
Harrison Schenck
Helping dads buy back time. Join over 1M followers on social media, and 20k email subscribers.
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